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This domain states the following, "Bullet Mole The Best Underground Boring Solution." We analyzed that the web site also said " The Bullet Mole is the fastest, easiest, cost effective, way to install irrigation pipe or electrical conduit under sidewalks, driveways, and other hardscapes." It also stated " It is engineered and designed to break apart rocks, roots, gravel or other common buried debris hiding under pavement. No need for water, electricity, or other setup tools. A shovel and sledge hammer is all you need." The header had underground as the highest ranking search term. It was followed by ground, piercing, and pipe which isn't as ranked as highly as underground. The next words they uses is boring. bullet was also included and will not be viewed by search engines.